SUSTAINABILITY & OUR STORY

body positive swimwear

ETHICAL Fashion over typical luxury

Our aim is not to be your typical luxury brand.

We care deeply about body positivity and self love. We want to bring luxury fashion to a new era, where women with all body shapes feel included and valued.

Our hope is to make the fashion industry at least a tiny bit healthier – for today and tomorrow.

from women – for women

We are a family brand

Founded by two sisters with strong values and not your typical ''runway model'' body shapes.

WHY REEDEFIN?

Let's redefine your perfect swimwear look!

You can feel absolutely beautiful, sexy and comfortable in a swimsuit regardless of what body shape you have.

Having mastered the art of creating timeless pieces that hug different body shapes in all the right places, REEDEFIN is recognized by its silhouette shaping, perfect-fit designs and premium quality. Whether you love a universally classic bikini, a higher waist silhouette or a more athletic option - we've got you covered.

WE SAY NO! TO WASTEFUL FASHION

QUALITY OVER TRENDS

We encourage people to buy less by choosing ethically manufactured timeless products that are made to last. We want you to wear our designs for years, even decades.

All our fabrics are OEKO - TEX certified, without any harmful substances. Our swimwear is made from the finest polyamide. Every single part of our packaging is environmentally friendly.

Purely made in europe

LOCAL AND FAIR OVER OUTSOURCED

We are proud to be making ethically manufactured swimwear and to be supporting our neighbours. Every single material is sourced and produced in Europe and all of our garments are manufactured in Barcelona or Riga.

We especially ensure that all included parties in our production cycle are of age, treated well and paid fairly.